Lids Acquires Red Sox Pro Shop
Local Ownership and Management to Enhance Fan Experience
Boston, MA - October 5, 2023
Lids, the leading national retailer of officially licensed and branded sports headwear, apparel, and accessories, today announced the acquisition of the Red Sox Pro Shop, the official retail store of the Boston Red Sox. The acquisition includes the Pro Shop's two locations at Fenway Park and the Natick Mall.
Under the new ownership, the Red Sox Pro Shop will continue to offer the largest selection of official Red Sox merchandise, including jerseys, hats, apparel, and collectibles. Lids will also introduce new and exclusive products, as well as enhance the fan experience through personalized shopping and interactive activations.
"We are thrilled to welcome the Red Sox Pro Shop to the Lids family," said Tom Ripley, CEO of Lids. "As a lifelong Red Sox fan, I am committed to providing the best possible shopping experience for our loyal fans. We look forward to working with the Red Sox organization to create a destination that is synonymous with the passion and pride of Red Sox Nation."
The Red Sox Pro Shop has been a fixture in Boston for over 20 years, serving as a gathering place for fans to celebrate their love of the team. The acquisition by Lids will bring new energy and innovation to the Pro Shop, while preserving its legacy as the ultimate destination for Red Sox merchandise.
"We are excited to partner with Lids to elevate the fan experience at the Red Sox Pro Shop," said Red Sox President and CEO Sam Kennedy. "Lids' expertise and commitment to customer service will ensure that our fans have access to the best selection of Red Sox merchandise and a shopping experience that is second to none."
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